Photo by Ami Vitale
Alex Gorosh is a commercial and documentary director and a Nikon Ambassador. He makes films not to escape reality, but to grasp it. Alex has managed to make viral films out of not-so-approachable subjects like electronic waste, the cashmere industry, and the size of the solar system.
Alex is the co-creator and director behind To Scale, which is currently in development as a documentary series in partnership with BBC Studios. He was the co-executive producer and cinematographer for Roadfood: Discovering America One Dish at a Time, which was nominated for a Daytime Emmy Award. Alex’s commercial work has been recognized by Cannes Lions, British Arrows, and The Webby Awards. His project XBox - A Player Like Me received multiple Clio Awards: a Silver, two Golds and a Grand Clio.
Alex would also like you to know he’s a not-great-but-better-than-you-are chess player. You can challenge him here.
Selected Press
Tori Spelling, Kristin Cavallari Hit the Beach for KIND Snacks - Muse by Clios
Top Spot of the Week: McCann London, Director Alex Gorosh Engage in “Therapeutic Play” -Shoot Online
XBOX Touts Gaming as a Therapeutic Tool by Giving Consoles to Kids in Hospitals -Ad Week
Microsoft XBOX Campaign Connects Gamers with Rare Diseases -Ad Age
SAY Shines a Literal Spotlight on Kids who Stutter in Powerful New PSA -Little Black Book
Top Spot of the Week: Director Alex Gorosh Puts Stuttering "In The Spotlight" -Shoot Online
SAY helps give stutterers a voice -Shots Mag
A Copywriter’s Experience Inspired BBDO’s New PSA About Stuttering -Muse by Clios
This Cashmere Sweater Brand’s Origin Story is Movie-Worthy -GQ
Alex Gorosh Pens a Visual Love Song to the Advertising Industry -Little Black Book
Pet-Sitting Service Rover Welcomes Extremely Specific Instructions for Fur Babies -Ad Age
Rover Dog Boarding Encourages Pet Owners to Get ‘Weirdly Specific’ About Their Pet Care -Little Black Book
Little Hands of Stone, Hungry Man Brings Pet Owners and Sitters Together for Rover -Shoot Online
Have You Ever Really Seen the Moon? -The Atlantic
This Charming Video of Moonstruck Pedestrians Is a Good Reminder to Check Out Our Cool Moon -Gizmodo
Go See This Eclipse: A Scaled Simulation by Alex Gorosh -Colossal
Every Solar System Image You’ve Ever Seen is Wrong. Till Now. -National Geographic
First To-Scale Solar System Model Built in Seven Miles of Desert -Wired
Here is an Accurate Scale Model Of the Solar System -Buzzfeed
Filmmakers Built a Scale Model of the Solar System in the Desert -Vice
Rubin: Our Place in the Universe - in Seven Minutes -Detroit News
Mind-Blowing Video Shows the Solar System At True Scale With the Earth The Size of a Marble -Huffington Post
Amazing Video Shows the Scale of the Solar System -Scientific America
Scale Model of Solar System Shows Earth’s Place in the Universe Like Never Before -The Independent
The Scale of the Solar System Comes Down to Earth in This Video -Mashable
How to Build a Seven-Mile-Wide Scale Model of the Solar System -Smithsonian
Solar System Made to-Scale as Working Model in Nevada Desert -The Guardian
Planets Transit the Desert in 7-Mile Scale Model of the Solar System -NPR
TEDx Turning Ads Into Advocacy -TEDxUMKC
The Nikon Ambassadors are authorized by Nikon to demonstrate to the public and professional image makers the capabilities and use of Nikon imaging products, but the expressive content of their work is solely their own. Nikon Ambassadors are independent contractors and visual artists and are not employees of Nikon. Nikon Ambassadors are responsible for the content of their photographs, websites, exhibitions, and visual images and the manner in which such content and images are obtained. Any messages, beliefs, or viewpoints expressed in the Nikon Ambassadors’ photographs, websites, exhibitions, or visual images do not necessarily reflect the opinions, beliefs or viewpoints of Nikon or any Nikon employee.